Keep
The real visual identity
The hexagons, original card imagery, dark navy and restrained gold give the project a recognisable world. Use actual artwork and product photography as the centre of attention.
01Make it feel discovered,
Make it feel discovered,
not advertised.
A quiet, immersive editorial direction would make the artwork feel more precious and the offer easier to understand.
Simplify
One coherent visual voice
Replace the crowded poster treatment, mismatched pink accents and competing fonts with a consistent system of navy, warm ivory, muted gold, expressive headings and calm body text.
Design recommendation based on the reviewed desktop and mobile experience.
Explain
Reveal the physical idea
Show what makes the product different: 64 hexagonal cards that form connected patterns, accompanied by a storybook. Let a short demonstration explain the relationship between Tarot, Astrology and the I Ching.
Recommended creative promise
A beautiful, approachable introduction to a physical oracle: 64 hexagonal cards and their companion storybook. The homepage should focus heavily on this box set. Keep the free digital story on its own page, reached through a quiet footer link, and state explicitly that it is not the box set.
02
The things that diminish it.
These are specific observations from the live site, followed by the change that would improve the experience.
| Element | What is happening | Recommended change |
|---|---|---|
| The poster-style hero High priority | Much of the opening message is embedded in a large image. A Gemini sparkle watermark is visible. | Build the headline and buttons as real text. Use a clean, original product image with deliberate breathing room; obtain a watermark-free original asset. |
| Pink accents | Active navigation, icons and the cookie panel introduce a colour that competes with the navy-and-gold identity. | Use warm ivory, muted gold and navy consistently. Keep gold mainly for accents and use a darker ink for readable text. |
| The mobile cookie panel High priority | On a 390px-wide screen, the initial panel occupies almost half the screen and obscures the first impression. | Use a compact, readable panel with clear choices and open fuller controls separately. Verify the result on a real narrow viewport. |
| Four competing font families | Mason Serif, Inter, Montserrat and Poppins are present. Inter and Poppins font resources reported load errors in the inspected browser because of cross-origin restrictions. | Choose two core families, load them reliably and remove redundant styles. Retain the Mason logo treatment only if the font licence permits it. |
| The header logo | The inspected header logo is only about 40 × 49px, leaving the identity difficult to read. | Use a clean wordmark with a small hexagonal emblem. Make the wordmark legible without taking over the mobile header. |
| Testimonials and repeated selling | Two testimonial sections and repeated buying prompts interrupt the story. The Anna Baxter research quote and Jorja “real deal” quote have conflicting attributions between the .au and .com sites. | Verify the names against the original endorsements. Create one strong proof section with the supplied review and a few accurately attributed testimonials. Repeat the main purchase action at meaningful decision points. |
| Gold body text | Readability varies as gold text moves between different backgrounds. | Use navy on ivory and ivory on navy for the main content. Check text contrast, visible focus and buttons at each background transition. |
| Hype-heavy copy | Dense all-caps passages and phrases such as “game-changing”, “BIG three” and “level up” compete with the tone of the artwork. Strong historical and scarcity claims need support. | Use measured, specific copy that describes the object and experience. Remove unsupported “first in history” claims and keep availability statements tied to actual stock. |
| Footer destinations High priority | The inspected About, Terms, Privacy and Cookie links use href="#" rather than actual destinations. | Connect About to the real page and provide the applicable policy pages. Check every footer destination before publishing. |
| Hover-only card discovery | The gallery reveal relies on hovering and does not offer an equivalent keyboard interaction. | Make each card a focusable control. Support touch, keyboard and screen-reader labels, with visible focus and an explicit close action. |
| Old event promotion | A May 2026 masterclass remains in the site material, although the review date is October 2026. | Show current bookable events only. Move past events to an archive, or use a genuine interest form when no dates are confirmed. |
| Inconsistent product details Resolve before launch | Page counts differ: 365 on the homepage, 345 on About and one postage listing, 328 on a direct-sale listing, and 350 at Collins. | Confirm the actual edition and contents with Benjamin, then make one product specification consistent across the website and stockists. Do not guess which count is correct. |
| Split purchase path | The linked shop separates a direct-sale product and a “with postage” product. Both reviewed listings show $117, which leaves the distinction unclear. | Use one product page with clear fulfilment choices and shipping information at checkout. Confirm live pricing and delivery terms before implementing. |
| The free ebook and the physical cards | The free ebook is a $0 “Add to cart” digital item. A prominent free offer can blur the distinction between the story and the physical oracle box set. | Keep the homepage focused on the cards. Move the ebook offer to a separate page, discovered through a quiet footer link. Explain that it is a digital story sample, not the box set, and includes no cards or physical companion storybook. Describe the actual checkout steps accurately. |
| Page weight and plugin assets | The inspected homepage references 33 stylesheets and 20 scripts, alongside a decorative PNG of about 1.97MB. | Reduce unused assets, resize and compress imagery, and load social video only on request. Measure the rebuilt page; no Lighthouse score was established in this review. |
Live-site observations: homepage, About, Wisdoms, e-book page and linked shop collection. Retail comparison: Collins listing. All inspected 13 October 2026; prices and stock can change.
03
Two fonts. A distinct mood.
Cormorant Garamond brings an elegant, literary feeling. Manrope keeps explanations, navigation and purchase controls easy to read.
Suggested typography
A new way
to see yourself.
Explore the relationships between Tarot, Astrology and the I Ching through 64 interconnected hexagonal cards.
Explore the page direction- Display headings — Cormorant GaramondWeight 500 or 600. Main desktop headline 72–88px; mobile 44–52px. Line height 1.02–1.08 and restrained letter spacing.
- Section headings — Cormorant GaramondDesktop 44–56px; mobile 34–40px. Sentence case, with short line lengths.
- Body and controls — ManropeBody 17–18px desktop and 16–17px mobile. Weight 400 or 500; line height 1.65–1.8. Buttons and navigation weight 600 or 700.
- Small labels — Manrope11–12px with moderate tracking. Use uppercase sparingly, for brief labels rather than long paragraphs.
- Logo and fallbacksKeep the existing distinctive logo if the original/licensed artwork is available. Use Georgia for serif fallback and Arial for body fallback.
- Colour rolesNavy #0F1D2B · warm ivory #F5F0E7 · darker gold #A57836. Gold is an accent; main copy stays in high-contrast ink or ivory.
The values above are an initial design specification, to be refined against the final imagery and tested on mobile. This brief demonstrates the pairing with optional Google Fonts and readable local fallbacks.
04
Make the experience special.
The memorable interactions should grow out of the cards and the system. Keep them subtle, purposeful and usable.
01 · THE OPENING REVEAL
Let the cards connect.
Use a brief, slow arrangement of real hexagonal cards to reveal the connected structure. On mobile, show a stable composition first. Honour reduced-motion settings and avoid delaying access to the page.
02 · A SMALL INVITATION
Discover an archetype.
Let visitors choose one of three or six real cards and open a short, carefully written interpretation. Give it a clear label as a sample; keep it available by keyboard and touch. Link naturally to the guidebook.
03 · AN OBJECT IN THE HAND
Show how it feels.
Film hands placing cards, turning a card and opening the box and companion storybook. A quiet 15–25 second demonstration would explain the material product better than additional promotional paragraphs.
04 · THREE WISDOMS
Trace one relationship.
Use a simple three-part explainer for Tarot, Astrology and the I Ching, then show one authorised example of how they meet in a card. The teaching should come from Benjamin’s own explanations.
05 · A HUMAN MOMENT
Hear from the creator.
Place a real portrait beside a short account of Benjamin’s background. An optional, captioned 30–45 second introduction can establish warmth and purpose without making the entire page a video.
06 · LIGHT AND TEXTURE
Use atmosphere with restraint.
Try a very faint paper texture, a slow light shift on a card edge or a fine gold hexagonal rule. Keep text still and readable. Avoid busy starfields, cursor trails, constant parallax or decorative sound.
The detail that could make it unforgettable
A visitor places a card; another card connects; a meaningful pattern becomes visible. That is a direct expression of the product itself, and a stronger signature than generic mystical effects.
05The creator deserves
The creator deserves
a real presence.
Lead with Benjamin’s storytelling background, the work behind the system and a genuine portrait. Separate established credits from his own account of the project.
Portrait recommendation
Benjamin, smiling.
The creation in his hands.
This is the strongest current direction for the creator section: a welcoming expression, recognisable face and a direct connection to the physical object. The newly supplied photograph gives the section a clear portrait without relying on a cutout from an event advertisement.
Current image choice: use the original photograph provided by the user, shown here and in the homepage concept. The previously rejected, AI-marked website portrait remains excluded. No change has been made to Benjamin’s face, hands or the card in this source image.
The 4:5 page frame removes excess space above and below while preserving his face, card and hands; it does not alter the saved photograph. A clean image of Benjamin working with the cards would be a useful second asset. This research does not claim to have inspected every Google Images result.
Suggested website section · 90-word biography
The storyteller
behind the oracle.
Benjamin Rose is the creator of The Creatrix Prophecy, a divination system that brings Tarot, Astrology and the I Ching into a single visual language. His professional background is in screen storytelling: Ronin Films credits him as a writer, director and producer, with work across Australian television and film. Decades in the making, The Creatrix pairs 64 hexagonal archetype cards with a companion storybook. Through symbolic images and interconnected patterns, Rose invites readers to explore life’s cycles, reflect on their experience and discover new ways of seeing themselves and others.
Suggested editorial copy, grounded in Ronin Films’ Benjamin Rose biography, the author’s own About page and the Collins event description.
Established screen background
Ronin Films identifies Benjamin as a writer, director and producer. Its biography names Australian television work including G.P., Corelli, Heartlands and Echo Point, and film work including On the Edge and Over the Edge.
Author and creator in Sydney
Benjamin’s public Facebook intro identifies him as the author of The Creatrix Prophecy and a digital creator, living in and from Sydney. His Skool profile also lists Sydney and identifies him as author and creator.
Decades in the making
The official About page gives a personal development story, including a 1991 concept and completion in 2024. Its “35 years” wording is not fully consistent with those dates. “Decades in the making” is the sounder published phrasing until the timeline is confirmed.
Claims to verify before featuring
The site’s account of a decade with Good Medicine, 15 years of SAFTV work and a Paul Bailey collaboration needs further corroboration if used as prominent credentials. Do not add “award-winning” or a formal spiritual-teacher title without a reliable basis.
06
Real voices. Useful connections.
The supplied review is a good feature candidate. The public links below are a bounded research inventory, not a claim to have found every bookshop or social mention.
Featured review candidate
Let visitors see someone
discovering the cards.
The public caption on the supplied reel, attributed to ameliaconway__ in collaboration with cr8trx, praises the artwork, symbols and interlocking hexagons. Dated 16 November 2025, it offers a useful perspective on the physical object.
Use a still preview, reviewer attribution and a clear click-to-play action. Keep the original reel available and add captions to any authorised on-site video version.
Watch the supplied Instagram review. The public caption was inspected; this brief does not present an audio transcript or a verbatim spoken endorsement.
Official product & shop
- The Creatrix Prophecy websiteMain public website reviewed.
- About Benjamin and the projectAuthor’s own biography and development account.
- Official linked shop collectionPublic shop on the .com domain; purchasing is split across listings.
- Official card-set product · complete trilogyDirect product destinations. Reconcile edition and contents details before reusing the specifications.
- Separate free-ebook concept page · exact shop destinationA digital story sample, not the physical cards or box set. Reviewed as a $0 cart item; do not promise an instant download.
Bookshop & publishing evidence
- Collins Booksellers product listingISBN 9781763855311; publisher Creatrix Oracle Publishing; listing availability date 21 September 2025. A live Thirroul stock record was present when checked.
- Benjamin Rose presenting a new oracle — Collins event30 November 2025. Evidence of a past bookshop event, not a forthcoming event.
- The Illawarra Flame — Collins programmeLocal editorial coverage of the bookshop programme.
Only Collins was verified as a bookshop listing in this research. Avoid claiming national bookshop distribution without a confirmed stockist list.
Official social channels
- Instagram — @creatrixprophecyCanonical Instagram destination linked from the official .com shop.
- The Creatrix Prophecy Facebook pageCanonical Facebook destination linked from the official shop.
- Instagram — @cr8trxVerified secondary account: its public bio names The Creatrix Prophecy, links the shop and directs visitors to @creatrixprophecy.
- Supplied independent review reelPublic caption and reviewer attribution inspected.
- Crystal Lovers Australia — author interview reelPublic caption inspected: 15 November 2025, with Divine Soul Events. It explicitly introduces Benjamin and links the brand. The audio was not transcribed.
Creator & community references
- Ronin Films — Benjamin RosePrimary professional biography and screen credits.
- Benjamin’s Skool profileSelf-identifies as author and creator, in Sydney.
- Benjamin Rose’s Facebook profilePublic author/digital-creator introduction and Sydney location inspected.
- MindBodySpirit Festival exhibitor directoryEvidence of directory presence. The page combines a March 2027 event header with an October 2026 offer expiry; do not treat it as proof of confirmed future attendance or a current discount.
User-supplied links to investigate further
- Instagram — @royalroadsSupplied by the user; the connection has not been independently established in this brief.
- Supplied YouTube videoCandidate teaching material. Review the content and ownership before using it in the site.
How these links should appear on the site
Give visitors the official shop, current stockists and canonical social profiles. Feature a few relevant external references beside the claims they support. Keep historical events clearly dated.
A strong creator section needs a clean portrait, a concise story and verifiable credits. An exhaustive collection of badges and outgoing links would dilute that story.
07
The homepage, reimagined.
The physical cards lead throughout. A visitor should understand the box set, explore its artwork, meet its creator and reach one clear physical-product purchase path. The digital story is a separate offer on a separate page.
A spacious, card-first opening
A clean wordmark, original card composition and one short headline. State the product plainly: a physical box set containing 64 hexagonal oracle cards and a companion storybook, connecting Tarot, Astrology and the I Ching. Offer “Explore the cards” and “Shop the box set”.
The idea in motion
Show hands arranging the hexagonal cards, then explain the three traditions in a few lines. Give the visitor an immediate picture of how the physical system works.
A small archetype discovery
Present three to six genuine cards with accessible click-to-open interpretations. Use this as a meaningful product sample, with approved copy and readable card details.
The featured reader review
Use the supplied Instagram reel as a click-to-play feature with the reviewer’s attribution, a short factual introduction and a link to the original. Place it after the visitor understands the object.
Benjamin, in his own world
Introduce the creator with a real portrait, the short biography and an optional captioned introduction. Let his screen storytelling background and long development journey add depth.
What is inside the physical box
Make the 64 hexagonal cards and physical companion storybook the focus. Keep unconfirmed page counts, dimensions and materials out of the concept. Confirm specifications before publication, and explain price, shipping and fulfilment at the purchase destination.
A final invitation to the cards
End the main homepage journey with the physical box set and a clear shop action. Avoid adding an ebook offer or free-book video that competes with the cards at this point.
A quiet digital-story doorway, in the footer
After the main card journey, offer “Free ebook — digital story only” as a modest footer link to its own page. That page must explain that the free Part One story does not include oracle cards, the physical companion storybook or the box set, and that the $0 digital item uses the shop checkout. Keep the social and policy destinations useful and accurate.
First
Fix the credibility gaps
Replace the poster and watermarked assets; correct footer links, old events, conflicting product details and unclear checkout wording.
Next
Build a visual system
Use two fonts, consistent colours, larger readable text, genuine imagery and one coherent path through the page.
Then
Add the signature moment
Create the connecting-card reveal, accessible archetype sample and attributed review feature. Measure mobile speed after the rebuild.